Enriched with the Spanish heritage of Valverde Del Camino, The Spanish Boot Company provides authentic equestrian footwear to the British countryside alliance. Inspired by the illustrious Spanish town and its production of Vaquero-style leather boots, the company promises a decade’s worth of authentic quality, made-to-measure service and an enthralling cultural framework.
Located on the ancient routes of the province of Huelva, Spain, Valverde Del Camino is a thriving town reputable for it’s refined leather goods and furniture industry. The small town became known for its craftsmanship from as early as the fourteenth century and because of its innovative inhabitants, it grew rapidly in wealth and trade. After British miners brought industrial production expertise to Valverde in the late 19th century, the workers were equipped with the technical skills and knowledge needed to drive the towns business into becoming the largest producer of footwear in Andalucía.
Established in 2002, The Spanish Boot Company began its journey after Proprietor and Founder Emma Snailham finished a summer working in a Portuguese stable yard in the Algarve. The enthused rider memorably sported a pair of locally sourced Spanish riding boots and subsequently an array of complimentary British clients indicated their interest in the footwear – igniting an idea to which Emma originated her venture. Following a homeward bound detour to the historical town of Valverde Del Camino, Emma liaised with a local factory and sourced the product to the UK.
The Spanish Boot Company envisioned bringing genuine Spanish goods to the British market for affordable prices, stocking ladies, men’s and children’s country attire and accessories. Offering multiple collections from partner brands, the unique designs are lavishly handcrafted using luxurious, comfortable and durable fabrics such as cashmere, leather and tweed. With an infectiously uplifting, entrepreneurial spirit, Emma expresses through her blog a determination for expanding the business; stocking a larger variety of styles as well as new products and potential partners. Currently the online shop boasts a diverse collection of footwear and clothing – from the original riding boots to espadrilles and Polainas (half chaps) to Ladies ponchos, knitted cardigans and multi-way scarves.
Striving to construct a retail environment that is both functional and fashionable through her product range, Emma stocks best selling pieces from classic brands Grace & Lace and Liberty Freedom, which add an eccentric uniqueness to the collection. The philanthropically inspired Grace & Lace offer eclectic printed ponchos, floral fringed scarves and loosely woven knits, exuding bohemian ambiance. Liberty Freedom on the other hand, describes itself as the ‘anti-thesis to crass clothes on the high street’ promoting an oxymoronic collaboration of stately tailoring and urban punk. Both brands harness a rare and intriguing desirability that encapsulates The Spanish Boot Company’s authentic aesthetic, forming an inspiring trio of collaborative brands.
With customer service notably enlisted as one of Emma’s top priorities for the business, her success is evidenced through the consistent positive feedback received from her clients and praised throughout the website. As well as demonstrating remarkably attentive hospitality, the company offers a personalised made-to-measure service that allows each customer to tailor their chosen boots to their own dimensions, ensuring the quality and individuality of the product. The company also retail Boot Aftercare kits, prolonging the durability of their product whilst implementing a sense of brand lifestyle – a continuous journey through purchasing to wearing to then taking care of the product.
The Spanish Boot Company upholds a wholehearted endeavor to empower its audience to live an active, luxurious lifestyle through equestrianism – and other country sport – making it a viable retail choice for other enthusiasts to delve into. Experiential retail isn’t always about implementing new technologies and using advanced high tech gadgets to impress and engage an audience – sometimes all it needs is a powerful and inspiring back-story, taken from a real human experience.